South Dakota Auto Dealers Association

May I Ask Who’s Calling?

18 Nov 2019 7:12 AM | Anonymous
Over the past four months, I have been calling dealer/member on the phone to talk about our association. I have been reaching out to simply ask three questions:

1. What does the SDADA do well?

2. What could the SDADA do better?

3. What products or services should the SDADA offer its members that it doesn’t now?

I spoke only to new car dealers and NextGen dealers/managers. I apologize for not speaking to independent, RV, power sports or truck dealers. I wanted to start with new car stores. We really need the feedback from these other dealers as well. 

You can see that when I did get in touch with dealers, they were very generous with their time. Calls averaged 27 minutes which far surpassed the 8-10 minutes I expected  

I attempted to reach dealers through their company switchboards  I didn’t leave a call back number because I had a specified period of time in which I would call and did not want to start telephone tag  I would just attempt to call back later  

I compiled the feedback I got into word clouds. The clouds give greater prominence to words that appear more frequently in the responses that I got. 

I presented this info to the board at our meeting in Pierre. They are using it to give some direction going forward. 

You can see the results below. I invite your feedback on this info. 

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SDADA is committed to advocating on behalf of its dealer members at the state capitol on legislative issues that are important to dealer members and the motor vehicle retail sales industry. SDADA also provides exclusive member support with regulatory, compliance, grassroots and educational efforts.

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