Congratulations to Steve Beck — South Dakota’s TIME Dealer of the Year

The South Dakota Auto Dealers Association is proud to congratulate Steve Beck of Beck Motor Company in Pierre as the 2025 South Dakota TIME Dealer of the Year. This prestigious recognition honors Steve’s leadership, dedication, and deep commitment to his community.

Steve’s journey in the industry began at a young age when he delivered invoices by bike with his brother as part of the family business. After studying business at Black Hills State University and the University of South Dakota, he returned to Pierre to join Beck Motor Company full time. Since 1991, he has worked in nearly every department, eventually becoming General Manager. He is also a graduate of the National Dealer Academy. Beyond the dealership, Steve manages the Super Wash car wash, where he’s not only the handyman, but a patient teacher and mentor to the many local employees who’ve worked there over the years.

Under Steve’s leadership, Beck Motor Company has grown to nearly 60 employees and celebrated 56 years in business. In 2010, during the height of the national recession, Steve helped guide a bold decision to invest in the future of the business when he moved forward with a $9 million dollar facility upgrade that reaffirmed their commitment to Pierre and the region.

Steve’s impact extends far beyond the business. He served on the South Dakota Retailers Association board for 13 years, including two years as president. Together with his wife of 38 years, Jami he co-chaired the Capital Area United Way campaign in both 2005 and 2020, and continues to give back to the community through hands-on involvement and generous support. Beck Motor Company actively participates in dozens of local initiatives, including Trunk or Treat, the Polar Plunge, Capital City Baseball, Oahe Days, Junior Achievement, the Oahe Dam Car Show, local parades, food pantry drives, Alzheimer’s events, and more. Steve has also served as board chairman and major contributor to the Missouri Shores Domestic Violence Center and continues to support Capitol Area Counseling, the YMCA, Hillsview Golf Course, and the Pierre Pool Project.

Steve and Jami have three children—Amanda, Annie, and Joe—and are proud grandparents to Ava, Nora, and Harvey. From early mornings making donuts in Vermillion to decades of trusted leadership in Pierre, Steve Beck represents the very best of South Dakota’s dealer community. We are honored to celebrate his achievements.